BituChem Unveils New Sponsor

BituChem |

BituChem, one of the leaders in highway surfacing, is proud to announce it is sponsoring Will Stephenson, a professional street luger from Worcester for 2017. The company has used the daredevil, who has been luging for years, as the new face of their latest campaign and is excited to be working with Will to promote its brand.

During this year’s race season, Will is set to race in many exciting locations. These include Brazil, Italy, South Korea and more. And 2017 is even more special for Will as he is attempting to break the gravity record on an unpowered luge.

BituChem first met Will while filming a promotional film. In the footage, Will luges down a Welsh Valley to demonstrate the versatility and durability of BituChem’s highway products. The filming was a great experience for Will, who is always looking for the perfect roads to use his skills on. To see him in action visit

Will regularly competes in luge events worldwide and also runs a ‘luge school’ to help those wanting to learn the sport. To follow Will’s journey, updates can be found on Twitter at or, to see footage of his race in South Korea where he came in second, visit